The site is mainly a blogging platform in early marketing phase built on WordPress. The website has a small WooCommerce site which sells vitamins and supplements. In the background is a series of data analytic systems (custom built) which shows hotspots, clicks and interest based on subject, category, author and date. The information is being used to target specific articles at specific times to gain a marketing model for supplement sales.

The site features a custom email marketing plugin which I built for WordPress allowing the admin team to communicate with their mailing-list members promoting articles and products available via the site.

Project Overview

The brief: Create a custom WordPress theme for Dr Chris Steele’s ‘Best of Health’ online magazine.

This is a comprehensive WordPress build for the well-known television doctor Dr.Chris Steele. The Best of Health is an online community of health “help” topics allowing people to discuss various issues related to technical, legal and general wellbeing.


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